More than a gift - Pandora’s 2025 holiday campaign.
Lensed by Craig McDean.
Shot by Roman Coppola.
Words by yours truly.
Omni-channel global concept, TOV & campaign execution
Brand: Pandora | Role: Creative lead
When you give a Pandora gift, you give more than jewellery – you give a lasting expression of love, demonstrating your deep understanding of the other person.
My role was to bring this heartfelt, festive message to life with words across all channels, while staying true to Pandora’s trademark elegant, witty tone of voice with a playful twist.
Manifesto
MORE THAN TO-FROM
MORE THAN RIGHT NOW
MORE THAN A FAVOURITE
MORE THAN TOGETHERNESS
MORE THAN INDULGENCE
MORE THAN FRIENDSHIP
MORE THAN LOVE
MORE THAN JOY
MORE THAN A DREAM
MORE THAN PRECIOUS
MORE THAN BEAUTIFUL
MORE THAN A WISH FULFILLED
MORE THAN A MEMORY
MORE THAN A PROMISE
MORE THAN FOREVER
PANDORA.
MORE THAN A GIFT.
“We wanted to create a world where time slows down, where everything glows a little more softly and every piece feels like a quiet reminder of what matters most.”
— A. Filippo Ficarelli and Francesco Terzo, Pandora SVP Creative Directors.
A little heart for the biggest love
Wrap your heart around hers this holiday.
Because sometimes the smallest gifts say the most.
Because some gifts carry your whole heart.