MOVE WITH LOVE
Partner: Paris Olympic games 2024 | Talent: Sakina & Estelle | Role: Creative Lead and Copywriter
The limited edition Paris 2024 x Pandora styles celebrate the unmistakable atmosphere of the Olympic Games and let you take it home with you. For Pandora, love is more than a word – it’s something that you do, which is why this collection stands at the intersection of love and sport. It symbolises the dedication, passion and dreams that athletes live for every day.
Working with French Olympians, Sakina (footballer) and Estelle (boxer), the French market exclusive campaign spotlights the role of women in sports and what it takes to get to the top. The campaign was concepted by the global creative team in Copenhagen in English and our athletes were prompted to speak in their mother tongue on camera, creating a fun bilingual set.
Own it. Feel it. Live it.
Love is giving your best on THE day and every day, whether you’re a pro or a fan. Whether you win or not.
Be the movement.
In Paris 2024, love of sport goes beyond the pitch, the field, the race. It is everywhere and in everything.
It’s in the respect for your opponents, the friendships across divides and showing up for your team.