A new debut. Pandora x Netflix Bridgerton. How delightful.
Rules to love by
Partners: Netflix & Mazarine | Role: TOV & Channel copy
This collaboration with Bridgerton celebrates the series’s distinctively disruptive spirit — where delicacy is powerful, bows signal strength, and jewellery is always worn to make a statement. Framed around a series of playful etiquette lessons, the campaign’s Rules to Love By speak to fans in a shared language of female empowerment, inviting audiences everywhere love by their own rules.
Bee the talk of the Ton.
Working with the delightful talent from the original series, the social and web content captured everything from behind-the-scenes moments to joyful tidbits to satisfy even the biggest Bridgerton fans. Following the playful structure of society rules, updated for the modern audience, the goal was to capture the lighthearted wit and elegant humour that Pandora and Bridgerton have in common and add nods to the product design including bees, bows and